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Are You Using An Online Marketing Funnel?

by Larry Rivera on June 23, 2010

Really stop and think about if you are using an Online Marketing Funnel. Without one there is a really good chance that you aren’t making the amount of money you could be making.

This is a plastic kitchen funnel.
Image via Wikipedia

Simply put by using a good funnel system you will be able to monetize the people that have decided not to join your business.

There are a few different approaches to this, this is the one I like the best.

Offer a free report or something equivalent such as an audio file or video that your potential prospect gets after they opt into your autoresponder system.

Once you have this person in your autoresponder, you have several options but the more popular one is to start upselling products. Generally speaking these types of products should be low-cost to mid-range in price.  Pay attention to who buys from you.

A good idea is to offer an unadvertised bonus to the people that buy from you.  Give them the bonus in exchange for their name and email address, (you are now creating a buyers list).  Your buyers list is priceless, you can make more money off of 20 people on your buyers list than you can off of 1000 people on your marketing list.

Cherish that list, love that list, take great care in building a relationship with that list.. I think you get the point!

As you continue to market you want to continually upsell to your list. The goal is to get people into higher continuity programs that pay you monthly residuals.  Granted not everyone will join everything , but that is okay because some will join many of them.

My rule of thumb is this, unless I am personally using something and can find value in it, I don’t market it. So do yourself a  huge favor right now.

Actually join or pay for the things you want to market and give real reviews of the programs and products. There are so many marketers out there right now selling stuff that they themselves could care less about.  Don’t do that, it will destroy your credibility with your list. I won’t name names but there are some high level marketers out there doing that very thing. They don’t care about what they sell you, they just want you to buy… (If you ask me that’s bad business)

So here is a homework assignment for you

Take out a sheet of paper or do it on notepad. Write down all the different products that you use, look at what they cost and start setting up your personal online marketing funnel.


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