Skype is a very important tool to your marketing business. Matter of fact it is one of the most important tools you can have for your business. Skype works just like any other instant messenger service online and like other services it is free to download and use.
You can also do things with skype such as make phone calls. I have found this service to be very useful to communicate with people in other countries. Basically if you are marketing online get the service its free and it will be one of your most important tools you will ever use to build your business.
There is a dark side to Skype. Jamie Pelaez talks about this in this video
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