Expert marketers, like those at Phorm information technology, suggest that now is a great time to start a small business, because you don’t need much money to effectively market it and make a substantial amount of money from sales.The following are eight great ways to promote your business and find new customers.
1 – Make a Plan
Determine who makes the best customer and think of ways to reach these people. Can you target customers through Facebook, Twitter, Pinterest or Google Plus? Will a website help direct people toward your business? How do you network? Hold meetings? What is the most cost-effective way for you to contact potential customers? Do you have an online presence? What is your advertising budget? These are all things you need to think about when considering your marketing options.
2 – A Website
A website is probably the most essential part of a marketing plan. There are many options for website design, so even if you can’t afford to get one professionally made, you can create one from WordPress, use a template, or even find an inexpensive freelancer to design one for you. Sometimes hiring a freelancer from an economically challenged country can give you a nicely designed website at a fraction of the cost.
3 – Business Profile or Page on Social Media Websites
Be sure to set up accounts on important social media networks like Linkedin and Facebook. Other professional associations or business people often look here for ideas or people that can help them with their issue. Be sure to include descriptions, keywords that relate to your website and a link to your website as this will help people find your website and allow the search engines to better index your website so potential customers can find you.
4 – Business Paperwork
As a business just starting out you want to have business cards, stationary, envelopes and more well-designed and ready to go. Hand out business cards or place them in places where people can see them. Associate with as many people as you can. Tell them of your business and ask them to help promote your new services.
5 – Professional Association
Join online professional associations or membership sites that attract people who you want to target as customers. Be sure to add a link to your website (just make sure all links you add aren’t broken).
6 – Actively Participate on Forums
Remain active on two or three forums as this will help establish your expertise. These also help you meet other professionals or help people who are looking for your services or products.
7 – Make Your Features Stand Out
Be sure to accentuate your uniqueness when marketing. Send out press releases, advertise on the radio, on video channels (online if you can’t afford TV). Add images of your products or images that will attract potential clients.
8 – PPC Advertising
One of the least-expensive ways of advertising is online. This is inexpensive but sometimes not free. Invest in PPC advertising. But don’t forget to target keywords that are specific to your product or service when starting this type of campaign.
These are just a few activities you can participate in to market your product or service effectively. Often it requires more than just one marketing activity to increase your sales efficiently.