Whether you are just starting out or you are top CEO Charles E. Phillips, there is no denying the fact that your business should have an attractive company image. This includes everything from the thoughts, beliefs, and the feelings that people have about your company to their opinions of the products and services provided. In other words, your company image is based on the thoughts and feelings of others in regards to your business. It is not based on the things you, your staff, or even on what company literature says about the company.
The Elements of a Company Image
Obviously, it can take a lot of work to create the company image you want. That’s why it’s important to begin developing a positive company image as soon as possible. You will need to pay attention to your company logo, the website, and color schemes and images used in promotions and company icons. In many cases a company icon takes on a primary role in the development of a company image.
When branding your company you will have to consider many things. For example, even the prices you charge and your product positioning can come into play. The reality is, your company’s image is its identity in the market.
A company’s identity includes its classification and position in the marketplace. To better explain, consider discount department stores that you frequent. These types of stores are known for their low prices on everyday items. That is their ‘identity’ in the marketplace.
However, stores in this category are not all alike. Some are well-organized and they may offer better customer service than others. This makes those stores stand out. These things are image attributes. Thinking of such stores conjures up positive thoughts. Whether good or bad, all companies have image attributes.
Choosing a Logo or Image Icon
Do not underestimate the importance of a company logo or icon. It is likely to become ‘the thing’ that people associate with your company for years to come. Therefore, it is essential that your logo is something you will be happy with for the long term. Ensure the logo truly represents what your business is about.
The color scheme used should be appropriate for your company and the clientele that you serve. In addition, the logo should be designed in a way that allows for various sizes. There may be instances when you want to use a thumbnail image and other times you may prefer a larger logo. Building in versatility will make the logo more functional.